Monday, April 29, 2019

Here's Why People Tend to Engage in 'Hedonic Consumption'

Reacting to emotional events like break-ups, tends to involve reaching for the nearest unhealthy snack which is called "hedonic consumption",

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Pune Couple Bet Last Rs 500 On Kokum, It's Now A Rs 2.5 Crore Business

After a failed mushroom farming venture forced her to sell her house, Pune’s Lalita Khaire started over with Rs 500 to build her kokum sharb...